The mobile content market is changing. Once at the heart of the value chain, mobile operators have found themselves being squeezed out of the equation, and finding it harder and harder to avoid being pushed into a position of merely providing the data transport between providers and their customers.

Content aggregators are threatened with extinction by the fact that major brands and operators are tending to deal directly in order to get content to consumers devices.

In addition to this, mega-brands are not satisfied with just taking a slice of the revenue from their content, they want to provide voice services as well, further reducing operator revenues.

With the value of some of the truly global brands being far in excess of that of the equivalent operator brands, multinationals have found that they can leverage their extremely loyal customer base to prise users away from operators. They are putting in place the business models to develop their own white-label branded portals and vitally establish their own billing relationships with customers. In turn, operators are looking to develop their own content, either through in-house expertise, or through outsourcing, in an effort to minimise the impact of being sidelined by these developments.

Emerging Business Models for Mobile Content, a new management report from ARC Group, examines the current state of play in the industry and presents a concise analysis of the changing mobile content value chain, the key players and the evolution of the relationships that exist between them.

Emerging Business Models for Mobile Content provides:



• Insight into the likely development of the data and content markets to 2009, and their future revenue split
  
• Snapshot of the here and now of the mobile content market: who are the big players? What are the popular content types? What generates revenue currently?
  
• Strategic view of how mega-brands like Disney are now entering the market and leveraging their huge global loyalty from consumers to challenge the dominance of mobile operators
  
• In-depth industry survey results- presenting the views of over 200 professionals in the mobile content field, covering issues from distribution channels and revenue sharing models to future content development
  
• Unique view on how the mobile content market will develop over the next 5 years and assessment of strategies that will enable industry players to capitalise on these market changes
  
• Expert analysis of the evolving relationship between operators and their partners in the content value chain
  
• Invaluable examination of how revenue is distributed throughout the whole content process
  
• Real-life case studies - including Bandai, Disney, Emap, Sony music and more…

The report answer your key strategic questions, including:



• What are the current roles of brand owners, content aggregators, lone content providers, delivery platform owners and mobile operators?
  
• How will the content value chain evolve and how can players such as operators and content providers ensure they don't lose market position?
  
• What will be the future major opportunities and threats for all members in the content value chain?
  
• Which content types are likely to be the key revenue generators in five years time?
  
• What are the different investment strategies of major content owners including Mattel, MTV and Sony Computer Entertainment?
  
• What different distribution models are likely to be adopted?
  
• How will revenue sharing models be affected by market developments?

Based on extensive primary research - including first hand interviews with key players, as well as an in-depth industry survey of over 200 individuals in the mobile content market - this report builds upon the highly successful 'Mobile Content and Applications' reports and completes the bigger picture, providing you with thorough coverage of the changing landscape of this sector.


Emerging Business Models for Mobile Content, provides detailed analysis of the mobile content sector, delving into the potential revenues, drivers, opportunities and challenges to content growth over the next 5 years - supplying all the business intelligence you need on which to base your future investments.

Who should read this report?

Operators

Evaluate best case strategies to increase content-led revenues; establish winning partnerships with content providers; benchmark your company and learn from success stories

Identify key players and assess scope for successful relationship; review range of application scenarios-niche vs mass market; define implementation strategies, limitations and challenges

Identify market development with forecasts to 2009; define handset segmentation strategies; analyse the impact on emerging mobile content on handset demand and design

Gain invaluable business intelligence to support recommendations to your clients