The unquestionable success of Google proves that the internet search business model has evolved hugely since the early days. Given this development and the recent news that websites can now to be given a '.mobi' suffix, the importance of mobile search capability is now at a pivotal juncture to its success. How will this affect your business?

With subscribers taking an increased interest in using mobile internet and search services, be it through operator portals or outside of the walled garden, the significance of mobile search is taking renewed impetus. Major search brands such as Google, Yahoo and MSN have now realised success and are fast developing solutions to transfer their well established names across to the mobile internet. But which business model will offer the most success?

" Mobile Search: Market Trends and Business Opportunities 2005-2010 " , the new visiongain report into the area, analyses the current status of this emerging market and identifies the strategies and movements of the key players. By reading this report you will discover the benefits that mobile search will bring to each player in the wireless value chain. You will also understand what the main mobile search usage models currently are and how this is expected to change by 2010.

To discover the answers to the following key questions you need to read this report:
- Is 'mobile search' a wireless extension of fixed Internet search or should it be viewed differently?
- How do users utilize mobile search?
- What are mobile users most likely to search for on their wireless devices?
- Will mobile search specialists win over the fixed Internet search companies looking for brand extension?

Find out what impact this market area will have on portal strategies and mobile data usage. This report offers you an analysis of the opportunities and threats that your company needs to address in order to profit from mobile search.

This 60+ page report will give you an understanding of the challenges faced in making mobile search a reality. By purchasing this report you will learn about:
- The current mobile search marketplace, its size and the main players
- The role of mobile search in the convergence of the fixed and mobile internet
- How this market sector will evolve.

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